Vacature Global Marketing Manager

Global Marketing Manager - Poultry

Date: Jun 7, 2024

Location: Oegstgeest, NL, 2342

Company: IFF Family of Companies

Requisition ID : 502223

Job Description

SUMMARY

The objective of the Global Marketing Manager - Poultry is to define and execute the Marketing plan for the Poultry segment. This is an integrative role, and the Marketing Manager is expected to build alignment throughout the organization to coordinate work and achieve growth objectives.

RESPONSIBILITIES & TASKS:

Manage projects to develop new products or reposition existing products:
o Develop success criteria based on market needs (VOC/market research, etc.)
o Develop project opportunity/financial assessments (feasibility study to NPV)
o Develop value propositions and product positioning
o Prepare and execute updates in the Cross-functional Partnership Team (CPT) meeting (project updates and stage gate reviews)
o Develop and execute product launch plans
o Deliver trainings to the Sales force, in collaboration with the Technical Marketing team

Develop market analytics and insights:
o Monitor competitors: document their choices/strategy/tactics, derive conclusions in terms of impact on IFF, estimate their market share
o Calculate the market size of each feed additive category (phytase, xylanase, etc.)
o Document customer/market insights, identify and monitor key market trends

Define and execute the Marketing plan for the segment:
o Define Marketing Communication priorities, for global editorial Marcom plan
o Create compelling stories / content (articles, webinars) in trade press
o Create marketing collaterals (brochures etc.)
o Host regular species calls with the regions to align on priorities and drive progress
o Provide input to stage zero process: prepare opportunity assessments, market needs (VOC, research) as required
o Participate in industry events or customer meetings as required (develop and/or deliver presentations)
o Participate in Key Account Teams

Job Requirements

• Master of Science or Bachelor's degree in Animal Science or related technical field
• At least 5-7 years' experience in a Commercial/Marketing role
• Experience managing cross-functional projects
• Willing to travel up to 10%-20%

PERSONAL COMPETENCIES

• Team player: puts the needs of the team first
• Strong interpersonal/relationship management skills
• Excellent communications skills
• Strategic thinking
• Ability to prioritize (balance long-term strategic projects with short term tactical execution)
• Self-starter (proactive)

We are a global leader in taste, scent and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Functie:	global marketing manager
Startdatum:	08-06-2024
Ervaring:	Ervaren
Educatielevel:	HBO
Contracttype:	Vast
Salaris:	onbekend – onbekend
Uren per week:	1 – 40

Heb je interesse in deze vacature en wil je graag op deze functie solliciteren? Neem dan contact op met International Flavors & Fragrances via onbekend of onbekend. Of bezoek hun website onbekend.